The can is refreshing not only in terms of its content – but also with its approach to sustainability.
The Rexona aerosol can consists of a patented aluminium alloy and twenty-five per cent real post-consumer recycled (PCR) material.
The use of alloy and slight change of shape makes Rexona Recycled Refreshed even fourteen per cent lighter than its predecessor. This substantial weight reduction was the result of the joint development of Unilever, Tubex and the slug supplier Neuman Aluminium.
Usually a can is fully lacquered inside. This can however is only partially (fifty per cent) lacquered – which saves additional resources. Standard lacquers emit VOC when applied. To forego the use of VOC, Unilever choose to use internal powder coating instead. Tubex was the first can manufacturer in the industry to apply internal powder coating and has longtime experience working with this completely VOC-free lacquer. To meet Tubex sustainability standards of aerosol can manufacturing the overspray of the powder coating is reused. Leo Werdich points out the dazzling array of ecological advantages: “Alloy, use of PCR, partially internal lacquered, internal powder coating and fourteen per cent lighter than its predecessor – this can is sustainability at its best!”
And of course as usual, this aluminium can, can be infinitely recycled.
