Coster Group, leading multinational provider of spray packaging solutions and filling equipment, unveils ON-OFF, the revolutionary system that changes the traditional act of applying fragrances.
Thanks to its innovative design, ON-OFF is a smart system that combines the pump, collar and cap in a single solution, making it a valuable alternative for a disruptive yet functional perfumery packaging. Designed especially for those brands that aim to create a fragrance that can be taken anywhere, even when travelling, ON-OFF differs from classic perfume pumps and spray actuators in that it does not require an overcap and has a locking function, which makes it possible to have a fragrance that is safe and therefore convenient for the dynamic consumer.
A further key feature is the flexibility of the system, as the collar easily fits all types of flasks and aluminium cans with a diameter of 15 mm and a dosage of 90 and 120 mcl. ON-OFF guarantees a high level of spray quality as it is based on the reliable Coster MPE perfumery pump engine used by many perfumery customers worldwide.
The system embraces sustainability as it does not require an additional overcap, also reducing overall manufacturing complexity. In addition, it provides the benefit to brands of sourcing all materials from a single supplier, thereby also reducing the complexity of production. ON-OFF changes the traditional act of perfume application, in fact, the dispensing mechanism can be activated in a single touch and, thanks to a laser-printed mark on the collar indicating the open position, it makes the experience even simpler and more intuitive. Adding a new feature to perfumes is now possible for brands to address to consumers who are always on the move and look for convenience.
This all-in-one solution is also very practical because there is a sticker on the top that indicates when the mechanism is locked or not, and therefore when it is possible to dispense the fragrance. This built-in option makes it easier for brands to find themselves with the markings already present on the component. The system is very immediate: when it is on “off”, spraying is not allowed and it is necessary to rotate 90° clockwise to unlock the system. On the opposite, when it is no longer locked and it is therefore on “on”, it is necessary to rotate 90° counterclockwise to lock the system. From an aesthetic point of view, ON-OFF is available in 40 standard colours, either glossy or matt, with the possibility of developing customised colours on request. "We are proud to have re-launched ON-OFF on the market in a completely revolutionary new version. This is a project we have been working on for a long time and which we care about. Analyses of the perfumery market combined with those of packaging led us to the conclusion that there was no such system that could combine a perfumery pump with a locking system, all designed for the consumer always on the move. We worked together with the technical and innovation and sustainability teams to come up with an innovative solution. Hence ON-OFF was born. We will officially present it at the next Luxepack in Monaco in September and we hope to see it on the shelves very soon.” states Riccardo Mantelli, Coster Packaging Commercial Director.
