AEROBAL Secretary General Gregor Spengler said he waspleased to find that the innovative strength of the industry had not diminishedat all, despite the particularly challenging situation during the crisis and thedifficult market situation overall. The members of the international jury alsowitnessed this achievement. Nine renowned journalists from globally recognisedpackaging and aerosol industry magazines selected the winners of the WorldAluminium Aerosol Can Award 2021.
As this year’s winner in the category of aluminiumaerosol cans already on the market, the jury chose the cans manufactured byTrivium Packaging Argentina for Cocinero Fritolim Oliva and Clasico. CocineroFritolim Oliva is an edible oil spray that aims to offer health-consciousconsumers both quality and controlled portioning. The spray gives consumers whowant to take in fewer calories more control over the distribution andapplication of the oil. This ultimately means less oil is consumed and calorieintake is reduced. The oil comes in three different flavours: Clasico, Olivaand Butter. For each variant, an exemplary design concept highlights andemphasises the product’s iconic brand image: there is a handsome-looking man inan apron and chef’s hat who is smiling at the consumer. Eye contactinvoluntarily engages the viewer’s attention; at the same time, the handsomeman gives the product and the brand an unmistakable face in the true sense ofthe word.
When designing the packaging it was of paramountimportance to achieve this iconic look perfectly. But, given the shape of thecan, this also presented a real challenge at the same time, and this wasmastered excellently. In the graphic pre-production phase, the distinctive facehad to be created precisely in such a way that it would appear perfectly andcorrectly proportioned despite the deformation of the can during themanufacturing process. The sophisticated appearance was achieved optimally.Other design elements of the winning cans are also striking and eye-catching: apowerful green and a dominant red, which were also consistently picked up inthe colour of the respective cap, stand for the different types of oil. Anotherkey to the brand’s success is the use of sustainable materials. Cocinerotherefore uses infinitely recyclable aluminium cans with recyclate content.Overall, the cans thus stand for health consciousness, attractiveness andsustainability, which is completely in keeping with the company’s mission.
The winners in the Prototype category were twoaluminium cans, ‘Save the Earth’ and ‘The Matrix’, intended for self-marketingpurposes and manufactured by CCL Container from the USA. The US manufacturer cooperatedwith Sun Chemical to develop and produce these attractive aluminium cans withtheir remarkable and novel spot varnish ink technology. CCL was thus respondingto strong interest on the part of its clients for the new option this printingtechnology offers and their desire for new ways to design aluminium cans. Ascan be seen from the two prototypes, the commitment, investment and work has paidoff. The strong contrast in visual perception between the matt and glossy areasfascinates at first sight and ensures an outstanding presence on the shelf.
The special feature of this promising technology is atthe same time a special challenge: it no longer uses a traditional varnish inthe conventional sense. Instead, it is integrated into the printing ink as anadditive and then develops its function. Deformation of the can would beextremely difficult without a varnish – whether of the traditional type or asan additive in the printing ink. The varnish also protects the cans fromscratching, chipping of the printing ink, abrasions and other signs of wear.The extraordinarily successful and fascinating appearance of these two award-winningprototypes gives an idea of the fantastic opportunities made possible by thistechnology: exciting aluminium cans as irresistible eye-catchers at the pointof sale, attracting lots of attention and optimising the glamorous appearanceof products and brands via their spectacular design.
In the Sustainability category, the aluminium can fromCien Deo, which is produced by German can manufacturer Tubex, came out on top.According to the manufacturer, the winning can is the first aluminium aerosolcan printed with an eco-friendly and sustainable printing ink. The ink used isfree of mineral, palm, soybean or coconut oils and thus contributes toprotecting the rainforests of our Earth. Furthermore, no genetically modifiedorganic substances are used and all binders are based on renewable sources. Additionally,the printing ink is not subject to mandatory labelling thanks to its naturalingredients.
In addition to the impressive environmentalperformance of the printing ink used, the winning can also offers a whole rangeof other positive aspects and eco-friendly properties when it comes to sustainability.These include a patented alloy that leads to a further weight reduction of six percent compared to the can used previously. Moreover, the use and processing of aluminiumpackaging from the Yellow Bag or Yellow Bin system allows the integration of 25per cent certified PCR material in the can. Finally, a water-based coatinglacquer reduces the use of solvents by an impressive 60 per cent. When all thisis taken together, Cien Deo’s can should indeed be one of the most sustainablyproduced aluminium cans currently on the market and explains why it was awardeda prize for sustainability by the jury.
“The issue of sustainability continues to play thecentral role in the aluminium aerosol can industry and, of course, in packagingin general,” explains AEROBAL Secretary General Gregor Spengler. “It’sremarkable and satisfying to see that even in times of crisis, the efforts andinvestments of our member companies have not diminished at all when it comes tosustainable concepts. Looking at this year’s competition, it rather seems to bethe case that our industry is once again stepping up its efforts to create eco-friendlyand environmentally compatible packaging solutions.
But that’s not all. The WorldAluminium Aerosol Can Award 2021 has also produced impressive and ground-breakingideas in printing, decoration and finishing that will open up additionalopportunities for designers and marketing specialists and further boost therole of the aluminium aerosol can in global packaging markets.”
