Endura and Horizon Sopyrwa join forces for marketing the environmentally friendly insecticide Natural Pyrethrum Extract

Endura SpA, the world’s Iargest manufacturer and market leader of the synergist Piperonyl Butoxide (PBO), and Horizon Sopyrwa Ltd, one of the major producers of Natural Pyrethrum Extract, have reached a long-term strategic agreement to market Natural Pyrethrum via Endura’s worldwide commercial network.

Horizon Sopyrwa, based in Rwanda, has developed and expanded its expertise over many years in the growing of pyrethrum flowers and the production of Natural Pyrethrum Extract, a naturally occurring insecticide which has been used for decades as an active ingredient in many formulations for household, public health and agricultural applications. Most of these formulations also contain PBO as synergist, which makes a “perfect match” with Natural Pyrethrum for obtaining optimal performance.

“Horizon Group is strongly committed to supporting our subsidiary Horizon Sopyrwa in the business of Natural Pyrethrum, which we consider a strategic cultivation for the further development of agriculture and export of Rwanda.”, says Eugene Haguma, CEO of Horizon Group Ltd.

“We were looking for a partner to help us expand outside our traditional markets in the NAFTA region and Endura is recognized as a very reliable company in our market sector with its production expertise, commercial network and technical know-how. Combining our forces was the most logical choice.”, says Gabriel Bizimungu, General Manager of Horizon Sopyrwa.

“Natural Pyrethrum is a perfect product for complementing our portfolio. We see a growing opportunity for such natural products and are proud to be a partner of Horizon Sopyrwa and to support their growth, building on our market position.“, says Cosimo Franco, CEO of Endura.