Precision Global (“Precision”), a leading global manufacturer of valves, actuators and other dispensing solutions serving a variety of end markets, today announced that Reckitt Benckiser Group PLC’s (LSE: RB) (“RB”) Air Wick Life Scents product, which features a custom-designed Precision dispensing solution, received the prestigious iF Gold Award for Packaging at the 2016 iF Design Awards conference held in Hamburg, Germany.
RB selected its global partner, Precision, to develop the innovative technology behind the new Air Wick Life Scents packaging, which included designing the ideal configuration of aerosol dispensing components as well as overseeing the design and manufacturing of a customized actuator component. The resulting product that RB presented to consumers offers an exquisite aesthetic that does not compromise any functionality.
Markus Raab, Chief Commercial Officer for Precision Global, said, “We congratulate RB and its packaging team for creating this award-winning product. The iF Design Gold Award is a tremendous accolade, and is a symbol of excellence in the eyes of consumers and manufacturers across the globe. Precision is proud to have taken a compelling idea and developed it into a highly-functional packaging product.”
Mr. Raab added, “At Precision, we are committed to being a strong partner to our customers, applying our technical expertise across a range of innovative products. We value the opportunity to partner with leading companies like RB in their efforts to turn ideas into reality.”
This year’s iF Gold Award winners were chosen by a jury comprised of 58 high-profile international experts, who selected a total of 75 winners from a record-setting nearly 5,300 entries across more than 50 countries.
The Air Wick Life Scents aerosol product is ergonomically designed and provides an appealing combination of leading style and premium in-use experience. Specifically, the spray can is comfortable to use with one hand and has the capability to release varying volumes of scent at one time. Apart from its functional benefits, the unique packaging helps the product achieve a stand-out effect on the shelf.