President and CEO, Household and Commercial Products Association (HCPA), Washington, DC/USA
AEROSOL EUROPE: You have been President of the HCPA for 2 years now. Have you been able to achieve the “initial” goals that you wanted to achieve?
Steve Caldeira: As we discussed last year, we had a name that was confusing to the external world. Consumer Specialty Products Association was not really succinct and did not tell who we are, who we represent, perhaps what our issues might be; somehow they were consumer-related – and by the way what is a specialty product? So, with the support of the board, we did our due diligence with outside consultants and our branding consultants to land where we did. The HCPA.